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School and Sports Photography. TWO Tracks –
We listened to all your comments, and are developing sessions, to give you what you want! This year too, we will have “live demos” to give you that “hands on” experience!
**Thursday January 22nd, along with the University, we will now have an “Advances Photographers Round table” specifically geared for our long time SPAC attendees**
The foundation, these are Entry Level Programs for photographers just starting up in the School or Sports Photography business.
“Track One” School Photography
School Photography 101. The Class for “Newbies”:
This popular and comprehensive workshop is your “Quick-Start” program for beginning School Photographers. The morning session will cover what you need to know to find and book new accounts, what to offer, how to handle requests for “Rebates” and “Commissions” and how to negotiate the best deal for you. We’ll share many “secrets” of School Photo marketing that will allow you to compete effectively with anyone; even the BIG companies.
The afternoon session will cover the essential elements of providing a fast and efficient Picture Day. Learn what equipment and software you’ll need, how to schedule the classes and do crowd control, learn high speed posing and lighting techniques including Green Screen, and how to ready the job for the lab. You’ll be a School Photography Professional in no time with what you’ll learn here.
“Track Two” Sports Photography
Sports 101- Introduction to Sports Photography.
Get started in sports photography – Learn the basics involved in developing a successful sports photography business. Discuss what equipment is needed, what kind of staffing, and resources you need to get started. Explore posing options and shooting techniques used to achieve consistent professional results.
Sports Photography Marketing for Beginners.
Sports Photography Marketing for Beginners. Learn the basics of the volume sports photography market. Discuss the different markets available – scholastic, league, event, etc. and how to best market for each. Learn soliciting techniques and which type of jobs to pursue in the beginning. Discuss overviews of basic sports photography work flow scenarios that will help you get started.
FAQ’s – Sports Photography for the Beginner – Open Forum
Bring your questions and challenges to share with our panel of seasoned professional sports photographers. Discuss concepts, ideas and workflows related to starting in the volume sports photography industry.
The Power of Backgrounds
This program covers the importance of background choices for Consumer selection. Learn how to differentiate yourself from competition (even the “Mama-Razzi’s”) by paying attention to the backgrounds you offer. Plus, learn how offering backgrounds will improve your bottom line sales and profits as well as your ROI on equipment purchases. Background selections can provide a 15-20% increase in sales, so be sure to take advantage of these options.”Dirty Little Secrets of Digital Photography” This program will de-mystify how to get the best results from your digital photography. Learn how to get the best file quality right out of the camera without the need for time-consuming color correction. Learn special considerations affecting VOLUME School and Sports photographers to improve your back-end workflow. This program will let you in on the “secrets” that camera manufacturers don’t share with you.
These are Intermediate & Advanced Level Programs designed to enhance your skills in operating a successful photography business. 3 full day tracks, including demos! Stay on course or mix and match, or better yet bring your key team members and divide and conquer!!
Track A:
School Photography 201 – School Day Workflow
Sports Photography the Jeff Gump Way
Market Trends in Senior Portraits
New Look to Sales and Marketing
A Primer on Preschool Photography with Wendy Lenox
Track B:
New Way of Thinking About Senior Portraits with Neal Freed
Freed Spirit Photography Workflow and Demonstration
Greenscreen Demo and Workflow
Senior Portrait Photography Demonstration by the Wilkinsons
Sports Photography Workflow
Preschool Photography Work flow by Wendy Lenox
Track C:
Overview of the Sales Process by Wayne Barksdale
9 Steps of Sales, 4 Techniques
Managing Your Sales Team
Maximizing the Internet
Language of Sales by Wayne Barksdale
Another full day with more choices of sessions….
Track A:
Taking it to the New Level by Chris Wunder
The Next Level of Sports
Profiting with Yearbooks
Track B:
Maximize Your Sales at Existing Accounts
Beyond Survival: The Next Generation of School
Small Group Sales Training with Role Play
Track C:
New Technologies that will Rock Your World
The Art of the Presentation and the Close
How to Profit from New Direct Sales on the Internet
